The Value of a Name
When the company’s namesake left Elias Asset Management, the remaining partners decided to re-brand the company. The group changed its name to Nottingham Advisors, and sought the help of Travers Collins & Company to make a smooth transition. TCC developed a completely new brand name and corporate identity, including a tagline, logo, and full corporate identity suite. The agency coordinated the launch of the new name via media relations, advertising and a special event. The new look and feel was extremely well received by customers, and the public relations efforts resulted in excellent coverage in major dailies, business pubs and radio. |
 |
