As Promised — Gibraltar Industries
In 2004, Gibraltar surpassed the aggressive $1 billion in sales, $45 million in earnings goals it set when it went public 10 years go. Now, having achieved these lofty benchmarks, Gibraltar turned to Travers Collins & Company to help it capitalize on the credibility it had earned with Wall Street, while ensuring investors that their journey was far from over. The result was a creative and confident report that spoke candidly and concretely about Gibraltar’s track record, which implicitly endorsed Gibraltar’s next set of goals, and helped spur an 18% increase in market capitalization – a $120 million increase in franchise value – in the 12 months following its publication. |
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