When the senior director of communications for the Consumer Electronics Association (CEA) refers to our team as among “the most creative and talented communications professionals I have come across,” there must be a story to tell.
Travers Collins’ (TC) staff has been at the forefront of the U.S. and global CE industry for nearly two decades, having developed and executed groundbreaking programs for major brands and start-ups alike.
Who has been behind headline-grabbing product launches at CES year after year? The global introductions of the world’s first Wi-Fi and dual lens digital cameras? The launch of the first home-networked audio player? The campaign to transform the CD-R industry from data-centric to music storage, resulting in the MP3 ripping craze? The blog-centric campaign to propel a computer audio underdog to becoming the #1 brand among gamers – more than 10 years before “blogging” entered the mainstream lexicon? The TC team.
We’ve gone deep into the industry to assist the world’s leading manufacturer of flat glass with its Asian and U.S. expansion. To broaden recognition for a leading CE distributor. To drive business for a mobile reseller. To tell the story of advanced photolithography that propelled device miniaturization.
Our work has led to widespread respect from the industry. Managing Partner Mike McDougall has served on the prestigious CEA Board of Industry Leaders, and chaired CEA’s 300-company digital imaging division. Our CE campaigns have received the Silver Anvil and PR Week Awards, the highest global honors for the public relations profession. Moreover, our work has led to concrete business gains for the companies we represented – in reputation and in sales.