The Travers Collins team has driven communications and marketing programs on six continents (and we’re still gunning for Antarctica!). We realize that while the world is becoming smaller and in many ways more similar, there is still a significant need to truly understand the nuances of the regions, countries and even cities in which you’re conducting business.

Our knowledge extends to cultures and practices in both developed and emerging markets. In 2012 alone, we’ve driven the European and North American introductions of a Chinese resins manufacturer, in addition to managing its global IP protection campaign; coordinated employee benefits communication at a Mexican medical device plant; developed the strategy for improved labor relations at a French orthopedics developer; counseled one of the world’s largest food products companies on a UK-China media exchange; and worked with a leading Swiss R&D organization on a site consolidation program.

In support of our own global knowledge, we have considerable experience work- ing with the world’s most respected networks of like-minded agencies, including:

Worldcom Public Relations Group, the leading partnership of independently owned public relations firms with offices in more cities and countries than any communications network. Established in 1988, Worldcom retains the flexibility and service focus inherent in independent agencies. Clients
have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. For more information, visit worldcomgroup.com.

Transworld Advertising Agency Network, one of the world’s oldest, largest and most successful networks of independent advertising agencies. The TAAN network was founded in 1936 in the U.S. and spread to Europe and the Pacific Rim in the 1970s. Today there are TAAN member
agencies operating on every continent – in 32 countries and 59 cities worldwide. For more information, visit taan.org.

We not only know global. We live it. Our passports bear the marks of our on-the-ground experiences, whether leading government and media affairs for a major manufacturing issue in Scotland; launching a global philanthropic signa- ture program in Australia; working with regional teams on product launch events in China; organizing regional team planning sessions in Singapore; counseling site managers on best practices in employee communications in Ireland and Germany; and conducting focus groups and site visits in Japan.

How can we help your organization meet its multi-country or global challenges? Contact us at info@traverscollins.com to learn more.