Unshackle Upstate

Is anyone listening? While rarely expressed, this is the question often pondered by program managers and marketers. Of course, we may know how many people visited a website, but rarely do communications professionals know how well people are listening and responding to your messaging. The New York Unshackle Upstate online campaign not only is communicating, but we're listening. Every site visited is analyzed to determine how well visitors are listening and more importantly how they are responding. We feel that every visitor is actually trying to communicate through us their website actions. Practically this means, that every user's behavior is analyzed and measured and compared against campaign goals. We continue to tweak our messaging to see how even minor changes can impact user behavior and in the end produce a more effective campaign.

www.unshackleupstate.com