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About Smartyrants
Travers Collins doesn’t just work in public relations, advertising and digital. We’re crazy in love with it. And our Smartyrants blog is the place where our obsessions come through. We are marketing/communications nerds, and the Internet is where we can pretend to be cool!-
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- David Esrati on Inside Pitch
- Joe Sweeney on 6 PR lessons from the Jersey Shore
- Joe Sweeney on Yeezy Taught Me: Kanye on Advertising
- Charlie Riley on Yeezy Taught Me: Kanye on Advertising
- Cathy Hoffmann on Holiday Shopping: Time is Money
Archives
By: Intern
April 23, 2012
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For those of you who spend time on Pinterest pinning your favorite book, recipe, or funky outfit, have you considered how Pinterest can benefit your business? … Read More >>
By: Kellie Mazur
April 5, 2012
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The Worldcom Public Relations Group, the largest partnership of independently-owned communications firms, today released “PR in 2012: Emerging Tactics and Trends from Around the Globe.” … Read More >>
By: Joe Sweeney
April 3, 2012
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Upon reading the recent AP story about how Burger King has fallen behind in the fast food game, I was reminded of this quote from the legendary creative director of Doyle Dane Bernbach. Like many clever statements made by important old-timey people, this has become a cliché, but it’s one whose relevancy is evergreen in our industry. … Read More >>
By: Intern
March 29, 2012
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If you’re someone who likes interior design, collecting recipes, finding new outfit ideas, or you’re planning wedding, then you’ve probably already gotten yourself a Pinterest account. … Read More >>
By: Kellie Mazur
March 27, 2012
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The cast of the Jersey Shore have taught us so much over five seasons, and it’s not all about partying either. … Read More >>

