A Balanced Marketing Diet —
Weight Watchers
In 2004, Dawn Foods licensed the Weight Watchers brand to sell its snack cakes and muffins to consumers. Travers Collins & Company was selected over the Weight Watchers national agency as agency of record. TCC provided strategic marketing counsel, analyzing entry into the consumer packaged goods market and conducting extensive consumer research. Subsequent to the launch, TCC has been integral to the development of the brand’s national consumer ads, media analysis, point-of-sale displays, packaging design, selling materials, website, and public relations. Growth from 2005 to 2006 was 121%, with sales exceeding projections by 66%. |
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