A New Day — Dawn Foods
Dawn Foods, an international supplier of bakery products, conducted an exhaustive national agency search in 1999 and chose Travers Collins & Company to re-brand the company as a trusted multi-channel bakery supplier rather than simply a seller of ingredients, mixes and fillings to the independent retail bakery market. TCC developed an integrated marketing approach, including extensive qualitative and quantitative market research, corporate positioning, logo and tagline, collateral, package design, website development, product advertising and comprehensive sales training. Since then, Dawn’s growth has far outpaced market growth, increasing from a $450 million company to $1.2 billion. |
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