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Attorneys Take the High Road —
Paul William Beltz PC
Paul William Beltz PC, a personal injury law firm with a long reputation for integrity, had traditionally resisted advertising. But when the competition began to advertise heavily, the firm turned to Travers Collins & Company for help in regaining its lost market share. TCC developed a television advertising approach that took the high road in presenting the firm’s record, in stark contrast to the low-brow images of many competitors. Despite being one of the last firms to launch an advertising campaign, Beltz quickly became the standard-bearer in the market. While other firms may outspend Beltz, they have not been able to achieve the same level of respect. |
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